Decide why you want to have a Periscope page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Periscope page with your marketing strategy in mind.
Try your hand at Periscope ads. Regular posting can only do a limited amount when it comes to promoting your business. To really maximize your marketing efforts, you should purchase Periscope ads. They are inexpensive, and can make a big difference.
Periscope allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Periscope is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Make your profile page professional. Since you are hoping for people to find you on Periscope, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
When working on Periscope fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you this content could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Encourage users to interact with you and other fans. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Deleting it or telling everyone to remain on topic can cause people to become offended. But, don't hesitate to jump in if the content becomes mean or offensive.
When opportunity knocks in marketing, you open the door. Get your company's Periscope profile up and running soon and see what it can do for the bottom line. Given the small amount of resources required to get a Periscope campaign going, it's foolish not to capitalize on this fast-paced and far reaching marketing medium.